Erik Deckers over on Twitter shared this link with me earlier today. Here’s a taste of the article (a quick and good read): Good news for marketing agencies, printers, and direct mail companies from B2B Marketing magazine. According to their “exclusive” survey, only 25% of all business-to-business marketers are going to cut their budget. But nearly one-third of them are actually increasing their marketing budget, while another 44%...

If you’re in the area later today, be sure to stop by new haunt, Tea’s Me (at 140 E 22nd St. in Indy) for a Coffee and Conversation event on podcasting and blogging. An informal gathering sponsored by the Indianapolis Chapter of IABC the International Association of Business Communicators, we’ll cover what the hairy heck (technical term) podcasting is, how it differs from blogging and the technical basics and how it...

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Leverage… Cutting edge… Scalable… …and the list goes on. When did our business communication stop being authentic and start being a frantic race to leverage robust world-class business intel that offers flexible, yet scalable, capabilities to help achieve (I really wanted to say “leverage” again) potential and future stakeholder value? Listening to what passes for business communication sometimes give me...

I was just talking with some colleagues about the driving forces that impinge on marketing decisions. This article highlights one of those forces: government regulation. Marketing, I gather, is a heady business in China, with little of the organized licensing we have here. In a move to clean up the city’s sky scape (of a certainty, in advance of the Olympics), the government has moved to remove billboards (both legal and unlicensed):...