John Gruber writes the most insightful piece on Microsoft’s new campaign, but most specifically what has been, and I agree, a fatal misstep.Daring Fireball: There’s Nothing There The problem Microsoft faces today is that they have nothing to hang their brand on. Windows is Windows, so colossal it exists in its own orbit. (If anything, the problem Microsoft faces with Windows is the problem Apple faced a decade ago with the Mac,...

David Murphy Like hundreds of thousands of people across the country, I stood in line last weekend at the Apple Store in Newport Beach, Calif., to buy the new iPhone 3G for my daughter after three unsuccessful attempts at nearby AT&T stores. Witnessing this exuberant demand for a new product made me wonder if this feat could be repeated in other categories, such as the auto business. What would an automaker have to do to...